INTRODUCTION
The Nestlé Consumer Communication Principles and the Nestlé Policy on Marketing Communication to Children reflect Nestlé’s continuous commitment to lead the industry in the standards for marketing communication.
All Nestlé brand builders are expected to fully understand our policies as trust is critical to our industry, both to how we are perceived by society and how we communicate effectively with our consumer.
Championing good practices in marketing communications to children and compliance with the letter and the spirit of the Nestlé Principles and Policy will help build trust with our consumers and our stakeholders.
We hope this tool will provide you with a good understanding of how our Principles and Policy come to life!
Tom Buday
Global Head of Marketing Communication
Christian Frutiger
Global Head of Public Affairs
Before you start, read the NESTLE POLICY ON MARKETING COMMUNICATION TO CHILDREN, NESTLE CONSUMER COMMUNICATION PRINCIPLES and NESTLE CONFECTIONERY GUIDELINES
